Essay on Project Management for Ben & Jerry
There are companies which are known for their aggressive business strategies and anti-union and anti-employee policies. At the forefront of these companies are companies like Wal-Mart. There are also companies which strive to give back something to its employees, the community and to the environment as well. At the forefront of these companies are companies like Ben & Jerry Homemade Inc (Ben & Jerry). Ben & Jerry is known not only for its super premium ice cream and yogurt. It is also known for its unselfish devotion to its employees, to its community and to its environment. This essay seeks to analyze and examine Ben & Jerry, its history, its mission statement, its corporate strategies, its strengths and weaknesses, and the strategies to sustain its industry leadership.